Illiquid Insights

The market is on edge about a new potential risk to the financial system. It’s not a hedge fund or a bank.

It's a boring, centuries-old business.

Private equity has reshaped the life insurance industry, increasing risk-taking to enhance profitability. Now, the sector is under scrutiny.

Three reasons insurers are drawing attention:

  • PE ownership has surged

  • Illiquid investments are rising

  • Leverage is hidden through reinsurance

Read the full breakdown below.

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Private Equity's Annuity Playbook

The life insurance business has transformed over the last two decades.

Following the global financial crisis, private equity began acquiring life insurers.

Today, these PE-backed platforms hold $1.4T in assets, growing at ~20% CAGR since 2014.

The foundation of this strategy is the fixed annuity business.

Why? Permanent capital.

Annuities collect capital upfront, which must be invested to fund future payments.

For private asset managers, this type of capital is the holy grail:

  • Perpetual - don’t need to fundraise every 5-7 years

  • Sticky fee income - long-term, predictable revenue

  • Flexible deployment - can invest in longer-duration assets like project finance

As a result, PE-backed platforms now account for roughly 35% of new U.S. fixed and fixed-indexed annuity sales.

More Illiquid Investments

The draw of annuities is simple: the spread.

Insurers earn the difference between what they make on investments and what they pay out to customers.

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